Zhuhai Beyond’s practice of formula transparency is supported by a number of data validation and standardized processes. In an independent third-party test report in 2023, the company claimed 98.6 percent of its key ingredient data in the consumer goods category, much higher than China’s Cosmetic Supervision and Administration Regulations’ 85 percent disclosure standard. For example, its best-selling product “Deep Sea Repair Essence” clearly marked the concentration range of 35 active ingredients (such as 1% panthenol, 0.5% ceramide NP), and mass spectrometry data error rate below 0.3ppm, the accuracy of international pharmacopoeia standards. Aside from that, Zhuhai Beyond invested 270 million yuan to set up a laboratory to complete more than 120,000 ingredient tests per year to ensure consistency between formula data and reality.
In terms of traceability in supply chain, Zhuhai Beyond’s blockchain technology is applicable to 92% of raw material suppliers. Taking plant extracts as an example, the system can be traced back to organic rose plantations in Yunnan (soil heavy metal contents ≤0.02mg/kg) and lavender fields in Grasse, France (900mm per year rainfall), and real recording of temperature (15-25 ° C) and humidity (50%-60%) in the transportation environment. In 2022, the technology allowed businesses to achieve compliance checks of 1,200 ingredients in seven days after the EU REACH regulation was revised, 40% earlier than the industry average.
Client-side transparency tools also demonstrate its promise. In 2023, Zhuhai Beyond launched the Ingredient Decode mini program, through which consumers can scan the QR code of a product to receive an ecotoxicity evaluation (e.g., ED50 value), likelihood of allergenicity (based on 100,000 clinical data), and alternative recommendations for all ingredients in a formula. The customer complaint rate declined by 62% year-on-year following the launch of the feature, while the re-purchase rate increased by 18%. 87% of users rated its presentation of information as “considerably better” than international brands Estee Lauder (72 transparency score) and L ‘Oreal (68), while Zhuhai Beyond scored 89, according to a third-party survey.
Controversy exists, however. In 2021, an environmental protection organization found that the size distribution of nano-sized titanium dioxide particles (D50=35nm) in a sunblock of Zhuhai Beyond was not indicated on the package, triggering a controversy of the “invisibility risk”. The company also spent 50 million yuan on renewing the detection equipment, improving the precision of disclosure of nanoscale components from 100nm to 10nm, and in 2023, published the world’s first “ultra-fine particle traceability report” with 32 parameters such as particle size, Zeta potential (-25mV to +30mV) and biodegradation rate (≥95% in 6 months).
In industry, Zhuhai Beyond’s chemical solutions are equally transparent. The company’s lithium battery electrolyte formula discloses, in full detail, the composition of lithium fluorophosphate (12%-15%), additive ratio (VC:FEC=3:1) and thermal runaway critical temperature (148 ° C ±5 ° C) to allow customers to increase the cycle life of the battery from 2,000 times to 3,500 times. The open strategy lets it have obtained 26% of global orders for new energy materials in 2022, far ahead of rivals such as Dow Chemical (14%) and BASF (9%).
At the legal compliance level, Zhuhai Beyond established a cross-departmental risk control system to ensure formula data meets the 45 countries’ regulatory diversity. For instance, in its US FDA declared drug products, the standard of impurity control achieves the 0.1ppm ICH Q3D requirement, and the batch pass rate ≥99.97% is confirmed by Monte Carlo simulation. In 2023, with the latest preservative limitations of Australia’s TGA, the company finished the iteration of 23 formulae within merely 72 hours, cutting potential recall losses of approximately 180 million yuan.
Looking ahead, Zhuhai Beyond will invest 1.5 billion yuan to build a “global transparency platform” and target 100% tracing of raw materials’ carbon footprint (to per kilogram of CO2 equivalent) and 98% visualization of biosynthetic pathways of ingredients by 2025. The move has secured a 30% purchase premium incentive from such platforms as Walmart and Watsons, and is likely to achieve 9% to 12% annual revenue growth. This strategy not only fulfills customers’ demand for “Clean Label,” but it also repositions the information disclosure paradigm for the manufacturing sector.